Discover the best digital marketing career opportunities for beginners in India. Learn about roles, required skills, and salary structures to kickstart your digital marketing journey.
Digital marketing is now a rapidly growing industry with plenty of career opportunities for beginners. Compared to previous years, the demand for skilled digital marketers has risen. The only reason for this drastic change is online business.
Many major businesses have already gone online, and more will tend to go. So are the small and medium enterprises. In this scenario, well-skilled marketers are in more demand than before.
With this guide, PV Info Academy, a top digital marketing institute in Kolkata, will share some possible career opportunities in digital marketing for beginners that you may be interested in.
Here are Some Top Digital Marketing Career Opportunities for Beginners with Salary Ideas
Social Media Executive
This is one of the most in-demand digital marketing career opportunities for beginners in India. As a creative job, social media executives supervise a company’s online presence creatively across social platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
Their duties include creating content, interacting with the audience, and managing sponsored campaigns.
Average Salary: ₹2.5–4 lakh/A (LPA)
SEO Executive
SEO executives are responsible for enhancing a website’s position on search engines such as Google, Yahoo, etc. They look after keyword research, content optimization, complete on-page SEO, technical SEO, and off-page SEO. Their main goal remains to increase SERP ranking and bring traffic to the website to generate revenue.
As SEO is one of the in-demand skills, this is considered another lucrative digital marketing career opportunity for beginners in India.
Average Salary: ₹2–3.5 LPA
Content Marketing Executive
This job opportunity has also become very popular because of the high demand for content. Starting a job as a content marketer is also one of the best digital marketing career opportunities for beginners.
This position has a unique profile because a content marketing executive provides informative and interesting stuff (blogs, videos, and infographics) to engage the audience with the brand.
Average Salary: ₹2.5–4.5 LPA
Email Marketing Executive
Email marketing executives are also in demand as they add value to the marketing effort by developing subscriber lists, organizing campaigns, and nurturing leads. It is one of the best methods for building client relationships and increasing conversions in the long run.
You can also consider this a top digital marketing career opportunity for beginners.
Average Salary: ₹2.2–3.5 LPA.
PPC Executive (Pay-Per-Click Ads)
PPC is one of the most crucial subjects in digital marketing. Because it helps businesses generate intent-based quality leads, a well-skilled PPC marketer will always find opportunities in the market.
They oversee sponsored advertisements on search and display platforms. They guarantee a return on investment (ROI) and business growth through efficient targeting.
Because of this job profile, it is one of the top digital marketing career opportunities for beginners.
Average Salary: ₹3–5.5 LPA
Digital Marketing Specialist
You can be a digital marketing specialist with a few years of solid experience. They provide insights and enhance marketing strategies by analyzing campaign data, such as website traffic and the effectiveness of advertisements. In this position, analytical and data-driven skills are essential.
You may find this opportunity after gaining a few years of solid experience. But it is still beginners’ first choice when they start their journey.
Average Salary: ₹3-7 LPA
Influencers
Influencers work in collaboration with different businesses to market a brand. In this role, you will create campaigns, oversee connections, and assess the results of influencer collaborations as an influencer marketing executive.
Average Salary: Depends on the brand value.
E-commerce Executive
Another one of the top digital marketing career opportunities for beginners you can find as an e-commerce executive. This role is also in demand because of the high-rising e-commerce market.
Average Salary: ₹2.5–5 LPA
Digital Content Creator
In digital marketing, visual content creators produce aesthetically pleasing stuff for different marketing needs. Creativity and proficiency with Photoshop and Canva are crucial for this position.
If you think you are creative, this can be another digital marketing career opportunity.
Average Salary: ₹2-4 LPA
Key Skills Required for Beginners
- Sound knowledge of digital marketing tools.
- Understanding of SEO, social media, content, and current trends.
- Analytical skills to analyze data.
- Familiarity with paid advertising.
Conclusion
In the competitive landscape, one can discover various digital marketing career opportunities for beginners. From analytical jobs to creative roles, this domain has plenty of options. It will help start the journey if you clearly understand crucial aspects of digital marketing, such as SEO, PPC, SMO, SMM, YouTube, WhatsApp, Email, Content, and Web Analytics.
If the career opportunities in digital marketing excite you, then join an advanced digital marketing training in Kolkata at PV Info Academy.
Book Your Seat Now
