Find out about the seven main pillars of digital marketing: search engine optimization (SEO), content marketing, social media, pay-per-click (PPC), email marketing, affiliate marketing, and managing your online image – a complete guide to making an online plan that works.
Seven main pillars of digital marketing make up the base of any good online strategy.
PV Info Academy, a top digital marketing institute in Kolkata, will take you through the main pillars of digital marketing.
Take a Closer Look at the Main Pillars of Digital Marketing Below:
Search Engine Optimization (SEO)
SEO is the most essential pillar of digital marketing. Its main goal is to improve a website’s ranking in search engine results, which brings in more free traffic.
Keyword study, on-page optimization (URLs, content, and meta tags), and off-page activities like backlinking are all pillars of SEO. SEO ensures that people can find your website when they look for relevant terms. This will help you get more visitors and grow your business.
Content Marketing
Content marketing means creating valuable and exciting content like blog posts, videos, infographics, and podcasts to draw and keep the attention of your target audience. This marketing strategy is one of the most vital pillars of digital marketing.
The goal is to teach, entertain, or help your audience with their problems so that they will trust you. Good content enables you to become an expert in your field, which can help people recognize your brand, improve your SEO results, and increase your conversion rates.
Social Media Marketing
Social media marketing uses sites like Facebook, Instagram, Twitter, and LinkedIn to promote a business, promote a product or service, and interact with fans.
As a creative marketing strategy, it is also considered the most important among the seven main pillars of digital marketing. Businesses can use this to get to know their customers better.
Companies can increase the number of people who see and connect with their posts by sharing relevant posts, running paid ads, and responding to comments.
Enrol in our offline or online digital marketing classes in Kolkata with placement.
PPC Advertising
With PPC, companies pay every time someone clicks on one of their ads. For businesses, PPC is the most practiced digital marketing pillar. You can see these ads on social media sites or search engines like Google (through Google Ads).
PPC lets companies target particular keywords, demographics, and geographic areas, giving them instant visibility. This method can generate a lot of instant traffic and leads or sales.
Email Marketing
Email marketing involves sending targeted emails to a list of users. It’s an effective way to keep in touch with current and future customers and is considered essential among the seven main pillars of digital marketing.
Regularly sending newsletters, ads, and personalized emails can help keep people interested, boost sales, and build trust.
Affiliate Marketing
Affiliate marketing is a performance-based strategy in which partners (affiliates) promote your goods or services in exchange for a cut of each sale or lead they bring in.
You don’t have to pay anything upfront for this method; you only pay for results. This is also a very lucrative digital marketing pillar for individual marketers.
Online Reputation
ORM is the process of monitoring and managing your online image and reviews. It is the most common of the seven main pillars of digital marketing.
In this digital world, reviews on sites like Google or Yelp can significantly affect how people see your brand. Businesses gain trust and credibility by responding to customer comments, addressing issues, and pushing good reviews.
These pillars work together to help you reach all of your business goals, from increasing exposure to increasing sales.
Get the most advanced digital marketing training in Kolkata with expert career guidance. Enrol now.
Register Now:
